Cinque Terre

Katarina Dos Santos, MA

Bilingual Marketing and Communications Professional
dossantos.katarina@gmail.com

LinkedIn Twitter Instagram

Resume

Experience


MARKETING AND COMMUNICATIONS ASSISTANT MANAGER

Orange County Convention Center | July 2019 - Present

  • Responsible for developing strategic integrated marketing and communications plans for The Center of Hospitality.
  • Implement the Convention Center's public relations and digital communications strategies to align with the OCCC's mission.
  • Oversee all social media, digital communications and website content and strategy.
  • Event management and logistical planning for internal employee events, executive meetings and OCCC leadership.
  • Assist with all internal communications including the employee newsletter, monthly new hire announcements, full building employee meetings and incentive programs.
  • Support annual national print and digital advertising campaigns
  • Analyze the effectiveness of communications plans by overseeing monthly and annually department reporting.
  • Manage and facilitate team projects and workflow.
  • Serve as Spanish-speaking spokesperson for the Center.
Digital Communications Editor

Orange County Government | Apr. 2017 - June 2019

  • Worked cross-functionally with senior leadership on external communications including web, mobile, social media, newsletters,special events, branding, collaterals and campaigns.
  • Assisted in developing long and short-term strategic marketing and communications plan for Orange County divisions and departments, including the Office of the Mayor.
  • Developed and implemented digital marketing and online collateral for signature County and mayor events.
  • Oversaw creation, editing and content of all new web pages on Orange County's website.
  • Implemented and executed a unified social media strategy to elevate the visibility of Orange County on social media platforms including Facebook, Twitter and Instagram.
  • Managed and produced content for Orange County Government's and Mayor Jerry Demings' official social media pages, while analyzing the effectiveness of communications plans by reporting weekly, monthly, quarterly and annually on campaigns.
  • Managed and facilitated workflows and projects for division intern and coordinators.
  • Responsible for the editorial publication on Orange County's online newsroom.
  • Cultivated and maintained relationships with Spanish-speaking/Hispanic media partners.
  • Crisis communications for emergency activations, including Hurricane Matthew, Hurricane Irma and the Pulse Nightclub shooting.
Multimedia Digital Coordinator

Orange County Government | Feb. 2016 - Apr. 2017

  • Social media management and content development for Orange County Government and former Mayor Teresa Jacobs' social media pages.
  • Assist and support the implementation of social media strategies and best practices.
  • Provide social media support for all County-related emergencies.
  • Draft and edit Orange County news stories for the online newsroom media center.
  • Assist in the editing and revision of web-based content for Orange County's website.
  • Manage Orange County's Technology and Social Media Workgroup, a think-tank of local online influencers who collaborate and support the growing technology and digital community in Orange County.
  • Collaborate with internal events team to coordinate marketing and public relations efforts for all signature events.
  • Spanish translation and review for Orange County's online newsroom, various Mayor Initiatives and newsletters.
Communications Coordinator

Carnival Foundation | Feb. 2015 - Jan. 2016 | Miami, FL

  • Manage the Facebook page for the Foundation's signature mentorship program with Big Brothers Big Sisters of Miami, Carnival Scholarship and Mentoring Program.
  • Update and maintain the Foundation's website via WordPress.
  • Draft and distribute collateral and email newsletters to various Foundation stakeholders, including internal senior-level executives, program participants and external non-profit organizations.
  • Responsible for administrative and clerical office duties such as calendar management, incoming donation requests, accounting and customer service, as well as provide support in all capacities for department Director.
Communications Assistant

Orange County Government | Feb. 2014 - Feb. 2015

  • Content development for Orange County online newsroom including press releases and news stories for various events and mayoral affairs.
  • Social media management for Orange County Twitter and Facebook accounts in addition to content development for pages.
  • Assisting in event coordination of county partner events and various Mayor appearances.
  • Management of internal Communications department blog.
  • Editing and reviewing the Mayor's Spanish newsletter that is distributed to hundreds of county residents and employees, local leaders and partners.
  • Photographing the Mayor at her various community appearances and events for the Office of the Mayor.
Social Media Coordinator

KAptiv Marketing | Aug. 2013 - Apr. 2014

  • Manage social media platforms for clients within the mobile technology and health industry.
  • Develop web content to share across mediums and engage audiences in order to increase client's online presence.
  • Support media relation's efforts through strategic social media engagement.
  • Monitor and track Facebook, Twitter and LinkedIn impressions to pull monthly client analytics reports.


Skills

  • Bilingual - Spanish & English
  • Proficient in AP Style Writing
  • FEMA Emergency Training
      • IS-001
      IS-200.b
      IS-775
      EM-605
      G-300
      IS-100.b
      IS-700.a
      IS-800.b
      EM-900G
      AWR-343
  • Social Media Management and Analytics | Sprout Social, Buffer, HootSuite
  • Email Marketing | Constant Contact
  • HubSpot Social Media Certification, 2019

Education

University of Central Florida
M.A. in Communication, May 2020

Graduate Certificate in Corporate Communication, May 2019

B.A. in Advertising and Public Relations
Minor: Marketing, Dec. 2013

Awards

FPRA Orlando Image Awards
 Award of Distinction, Apr. 2022
 Integrated Marketing, Business Better Than Usual Campaign

 PRSA Orlando
 Communicator to Watch, Nov. 2021

 PRSA Radiance Awards
 Executive Communications, Aug. 2021
Videos, Meeting Safely Today for a Stronger Tomorrow, 2021

 PRSA Radiance Awards
 Integrated Communications,
North-South Building Expansion Campaign, 2020

 NACo Achievement Award
 Opioid Crisis Response, May 2019

 TUMI USA New Generation Award
 Recipient, Sept. 2018

Awards

PRSA Radiance Awards
Crisis PR, Hurricane Irma, July 2018
Integrated Communications, Orlando United Day, July 2018
Crisis PR, Hurricane Matthew, July 2017
Website, OCFL Newsroom, July 2016

 Florida Public Relations Association
 Judge's Award, Online Engagement, Orlando United Day, May 2018
Image Award, Crisis PR, Hurricane Irma, May 2018
Judge's Award, Online Engagement, Social Media Ambassadors, April 2015

PR Daily Ragan Communications
Best Community Engagement, Nov. 2014

Testimonials

I've had the privilege of working with and rehiring Katarina multiple times over the past decade. First, I hired her as my intern at the Orlando EDC, and later I hired her for multiple client projects. I asked her to join my board when I was President of the Florida Public Relations Association's Orlando Chapter, and more recently my committee of one as Website Chair of the Public Relations Society of America's Orlando Chapter. Throughout all these experiences (and more!), Katarina brought her strategic communications knowledge, superlative organization skills, and unrelenting dedication. It goes without saying that I will be trying to rehire Katarina again in the future, and if you have the opportunity to work with her you should jump at it!

Laura Kern

Senior Director of Web and Digital Strategy
Rollins College

Katarina Dos Santos has exemplified strong professionalism and leadership - continuously serving her community and the PR profession since she graduated from the University of Central Florida (UCF) in 2013. She strives to make her team and her colleagues better and excels in every aspect of her work and family life, fostering excellence by developing and empowering those in her life, both personally and professionally. Katarina's innovation, professionalism, dedication to her work, and project management skills have allowed her to grow quickly within Orange County. As a young and talented professional, Katarina continues to demonstrate strong professional capabilities through her crisis management experience, digital communications work and expertise in RPIE.

Nadia Vanderhoof

Chief Marketing Officer
Orange County Convention Center

Over the course of three years working alongside Katarina, she demonstrated a keen ability for project and people management and development. Her work-ethic and persistence in seeing a project through to completion is rare, as she is both an excellent, detail-oriented planner and a masterful communicator. By leaving no stone unturned, Katarina is able to consistently identify opportunities to improve efficiency and ultimately deliver a better product. As a people-person, her natural talent to connect with folks results in effortless integration into any team and work environment; I can recommend her without any reservations.

Daniel Bonnells

Data Science Engineer
Verizon

Portfolio

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Social Media

Currently, Katarina manages the social media content and strategy for the Orange County Convention Center. During her time as a Digital Communications Editor for Orange County Government, its Facebook pages increased approximately 186 percent in followers from 2016 to 2019 and Twitter grew 100 percent.

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News Stories

The Orange County Convention Center's newsroom contains press releases and blog written, edited or curated by Katarina. Additionally, while at Orange County Government, her team launched Orange County's first online newsroom, OCFL News. In 2017, the newsroom was redesigned to better meet residents' needs and create a user-friendly experience. Below are a few stories that highlight projects Katarina worked on and covered for the newsroom.

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Media Relations

In addition to media outreach, research, coordination and pitching, Katarina's media relations experience includes Spanish interviews with local media partners, as well as staffing and coordinating interviews for the Orange County Convention Center's executive leadership team.


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Public Speaking

Katarina has had the opportunity to speak and present to colleagues, students and industry professionals throughout her professional career. While at Orange County Government, she presented the proclamations during the Board of County Commissioners meetings.

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Event Marketing

The 2019 State of the County was held at the Orange County Convention Center on May 16. Orange County Mayor Jerry L. Demings presented his vision for Orange County to a room of 1,500 residents and community leaders. Below is a recap of the event promotion and digital marketing done for the event.

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Involvement

Katarina is an active member of the Public Relations Society of America and is currently the 2022 Website Chair. In her voluntary role on the board, she manages and updates the organizations website, including the blog, job bank and events page via WordPress.